The Stigma is Gone
Stop the snobbishness!
Box Wine is great. In fact, certain Box Wines are excellent. Admittedly, there are bad ones, and aerators will not make vinegar taste like a 1947 Cheval Blanc, but it will improve upon good wine, and that is the super-majority of Box Wines nowadays. Vintners and consumers are finally putting to rest the idea that wine can't be good unless it has a cork and is in a bottle.
Just as twist caps have become accepted for wines that should be drunk in the near term, the next evolution is putting good wine in economically-resourceful, ecologically-sensible, and genuinely-appealing bag-in-box technology (BiB). The days of grandma's burgundy goon bag is no longer the norm. Let's move forward and accept good wine, no matter its packaging, and always use tried and true methods to improve that wine (aeration, of course).
Carbon & Economic Footprint
Beyond the stigma, with its weight, its easy portability, and fully-recyclable nature, a box of wine has both half the carbon footprint of its equivalent three bottles of wine, and half the price. To that latter point, box wine packaging makes wine cheaper to produce and economically advantageous to vintners, passing that savings on to the consumer.
A New York Times opinion piece titled "Drink Outside the Box" reported, "[a] standard wine bottle holds 750 milliliters of wine and generates about 5.2 pounds of carbon-dioxide emissions when it travels from a vineyard in California to a store in New York. A 3-liter box generates about half the emissions per 750 milliliters. Switching to wine in a box for the 97 percent of wines that are made to be consumed within a year would reduce greenhouse gas emissions by about two million tons, or the equivalent of retiring 400,000 cars."
Fully-recyclable, light, and efficient, it is both economically-efficient and environmentally-friendly, so no segment of the population should reject the box wine (r)evolution.
Moderation & Consumption Quality
Open up a bottle and, of course, you will need to drink that bottle, lest it go bad in a few days. Box Wine characteristically keeps for months without opening (but not much longer, so not an apocalyptic bunker wine), and for a month once opened. This will permit a moderate glass or two a night with your friend, or perhaps just a glass of Cabernet with your dinner, without concerns of drinking vinegar in the very near future.
Speaking of, Box Wine is the future for instantly-consumable wine. The anachronistic foothold of bottled wine should not last, except for those wines that age well, which is but a fraction of the wine sold. Box and Can Wines have increasingly invaded the shelf space, and for good reason. Wine drinkers have evolved to understand that good, young wine has nothing to do with having a cork, or being in a bottle. Box Wine is the future, and you can improve upon that future with the BOX-Ae-RATOR, opening up the flavor and bouquet with each pour. Join the Box Wine Revolution.
Don't Just Take Our Word For It
Again, please experiment yourself. Also, please review the various articles extolling the taste, trend, and the increasing quality and acceptance of Box Wine:
Article on SpitBucket
"No one is arguing that we need to completely disregard bottles. Nor do we need to turn everything into bag-in-box. There is always going to be a place for fine wine and cellar-worthy treasures.But the vast, vast majority of wine consumed is not cellar-worthy wine. Most wines that are consumed at lunch, dinner or relaxing on the couch with a book are young wines that do not benefit from the gradual aging of cork in a bottle."
Article on Refinery29
"We asked six sommeliers, wine educators, and wine directors from across the country to share their true feelings about boxed wine. Surprisingly, most were open to the trend, and some were as excited about it as the rest of us. Ahead, the wine experts explain their boxed wine opinions and even suggest which brands we should try."
Article on WineMag
"Box wines have come a long way since their creation in the ’60s. Once derided as a surefire sign of cheap plonk, these bag-in-box wines have made huge leaps in quality while providing affordable, enjoyable drinking options. Also, their eco-friendly packaging is compact, making them easy to pack for a long trip or to carry outside for camping, picnics or a summertime barbecue."
Article on Food & Wine
"Forget what you drank in your college days. Environmentally-friendly, easily portable, and increasingly delicious, wine in a box is great option for your summer drinking plans."
Article on Delish
"For years wine packed into bags and boxes had a bad rep. People assumed it's cheap, poor quality and not worth your time unless you're looking to get drunk for next to nothing. It's true that they're often cheaper than their bottled counterparts, but the long-held idea that box wine tastes bad is purely myth. Sure, the packaging might not be as elegant as the pretty wine labels wrapped around glass (or even portable wine cans), but the tradeoff is it's better for the environment. Plus, bags and boxes seal out light and air, keeping it fresher for longer—even after it's been opened! So no, you don't have to chug the thing in one night."
Article On Imbibe Magazine
"According to the latest Nielsen figures, sales of 3-liter wine boxes climbed by nearly 14 percent in value and more than 12 percent by volume in 2015, and a recent Inc. magazine report revealed that the “premium” boxed wine category has expanded by 20 percent each year for the past decade, with close to 75 percent growth in 2015 alone. Behind the movement is a wave of influential, independent-minded winemakers and importers who are impressed by BiB’s economic and ecological positives and determined to prove that carefully made, small-scale wine doesn’t have to be destined for 750-ml. bottles."
Article On New York Times
"A standard wine bottle holds 750 milliliters of wine and generates about 5.2 pounds of carbon-dioxide emissions when it travels from a vineyard in California to a store in New York. A 3-liter box generates about half the emissions per 750 milliliters. Switching to wine in a box for the 97 percent of wines that are made to be consumed within a year would reduce greenhouse gas emissions by about two million tons, or the equivalent of retiring 400,000 cars."
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